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07

Business websites built around your business.

Arohan builds professional websites that support the broader customer journey — not just a collection of pages.

What this covers

Named work rather than adjectives. If a piece of it is all you need, that is a perfectly good engagement.

  • Custom design and hand-built front end
  • Content structured as a system, not a pile of pages
  • Domain, DNS, hosting and deployment
  • Business email on your own domain
  • Security baseline and form protection
  • Accessibility and performance, verified
The evidence

What a dated digital experience costs.

Published industry research, cited and interactive. Move the slider and see what the numbers say. None of this is an Arohan client measurement.

Conversion rate by page load time

Portent, 2019
0%1%2%3%1 s2 s3 s4 s5 s3.05%0.41%

At 2.5 s

1.40%

About 54% fewer conversions than at one second. For every 1,000 visitors, roughly 14 instead of 31.

Source: Portent, Site Speed is (Still) Impacting Your Conversion Rate, 2019. Values between the published points are interpolated. The per-1,000 figure is arithmetic on the published rate, not a measurement.

How long a first impression takes

0 ms100 ms200 ms300 ms400 msone blinkopinion formed
of that impression is design
94%
leave over poor design or content
38%

Source: Aggregated first-impression and usability research, widely cited. Paraphrased, industry-wide.

A template to custom redesign

Illustrative
Before, template After, custom build
  • Bounce rate68%
  • Time on page0:48
  • Inquiries per 1,000 visits6
Table view
MeasureBeforeAfter
Bounce rate68%41%
Time on page48s130s
Inquiries per 1,000 visits614

Hypothetical numbers chosen to be plausible. Not an Arohan client result, and not a promise. Real outcomes depend on the business, the traffic and the offer.

Process

Understand. Shape. Build. Improve.

Whatever the practice, the sequence is the same. The work changes; the order it happens in does not.

  1. Understand01
  2. Shape02
  3. Build03
  4. Improve04

A website that carries the same weight as the work.

Start with what is happening rather than with a specification. If this is not the right practice for it, that gets said early.