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04ToolArohan concept work

Demonstrates Websites & digital

Why premium design matters

Interactive charts built from cited industry research. Move a page-load slider and watch the conversion curve respond, based on Portent's published findings. One clearly labelled illustrative example, never a real client's numbers.

Conversion rate by page load time

Portent, 2019
0%1%2%3%1 s2 s3 s4 s5 s3.05%0.41%

At 2.5 s

1.40%

About 54% fewer conversions than at one second. For every 1,000 visitors, roughly 14 instead of 31.

Source: Portent, Site Speed is (Still) Impacting Your Conversion Rate, 2019. Values between the published points are interpolated. The per-1,000 figure is arithmetic on the published rate, not a measurement.

How long a first impression takes

0 ms100 ms200 ms300 ms400 msone blinkopinion formed
of that impression is design
94%
leave over poor design or content
38%

Source: Aggregated first-impression and usability research, widely cited. Paraphrased, industry-wide.

A template to custom redesign

Illustrative
Before, template After, custom build
  • Bounce rate68%
  • Time on page0:48
  • Inquiries per 1,000 visits6
Table view
MeasureBeforeAfter
Bounce rate68%41%
Time on page48s130s
Inquiries per 1,000 visits614

Hypothetical numbers chosen to be plausible. Not an Arohan client result, and not a promise. Real outcomes depend on the business, the traffic and the offer.

What you are doing

Drag load time from one second to five and see what the research says it costs.

This is a demonstration. The real thing is built for you.