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06TemplateArohan concept work

Demonstrates Brand, design & print

Identity studio

A demonstration of design-system thinking. Change one input — a logo direction, a base colour and harmony rule, a type pairing — and watch the logo, business card, brochure, letterhead, social post and a copyable email signature all update together. That simultaneous update is what a system is, and it is the same principle behind a component library or a set of business rules: define it once, apply it everywhere, change it in one place.

01

Logo

On paper and on the colour field. The same mark, both ways.
02

Business card

Front and back, 3.5 by 2 inches.
03

Brochure cover and letterhead

A4. The letterhead is what most businesses never get around to, and notice most.
04

Email signature

Not a picture of one. Copy it and use it.
HV

Harsh Patel

Harlow & Vane

+1 647-981-7428harsh.sp98@gmail.comlinkedin.com/in/harshpatel98

Show the HTML
<table cellpadding="0" cellspacing="0" role="presentation" style="font-family:Arial, Helvetica, sans-serif;font-size:14px;line-height:20px;color:#161F27;">
  <tr>
    <td style="padding-right:14px;vertical-align:top;"><table cellpadding="0" cellspacing="0" role="presentation"><tr><td style="width:44px;height:44px;background:#316A9B;color:#F2F5F8;text-align:center;font-family:Georgia, 'Times New Roman', serif;font-size:16px;line-height:44px;">HV</td></tr></table></td>
    <td style="border-left:1px solid #316A9B;padding-left:14px;vertical-align:top;">
      <div style="font-family:Georgia, 'Times New Roman', serif;font-size:16px;line-height:20px;color:#161F27;">Harsh Patel</div>
      <div style="font-size:13px;line-height:18px;color:#8D5E34;">Harlow &amp; Vane</div>
      <div style="margin-top:6px;font-size:12px;line-height:18px;color:#63717E;">+1 647-981-7428&nbsp;&nbsp;&nbsp;<a href="mailto:harsh.sp98@gmail.com" style="color:#63717E;text-decoration:none;">harsh.sp98@gmail.com</a>&nbsp;&nbsp;&nbsp;<a href="https://linkedin.com/in/harshpatel98" style="color:#316A9B;text-decoration:none;">linkedin.com/in/harshpatel98</a></div>
    </td>
  </tr>
</table>

The copied version uses table markup, inline styles and web-safe font stacks so it survives Gmail, Outlook and Apple Mail. Email clients substitute their own fonts; the colours and layout hold.

05

Social post

One more application of the same system. Square, 1080 by 1080.
06

Take it with you

The system as a spec sheet: hex values with their roles, the type pairing, and CSS custom properties ready to paste.

The brand spec sheet

A plain-text spec of the system on this page, as you have it set right now. It says plainly that the business in it is a concept.

Primary#316A9B
Secondary#8D5E34
Tertiary#A2BED7
Ink#161F27
Paper#F2F5F8
TemplateEvery piece here is Arohan concept work. Harlow & Vane is fictional; the contact details are real and are Harsh’s.

What you are doing

Change one input and watch every piece follow. Type your own names in; nothing here is a real business.

This is a demonstration. The real thing is built for you.